Lotus F1 Team launches a series of promotional videos with Daft Punk

A few hours ago has made ​​public the news, Lotus F1 Team now has a new sponsor that adds to the list of sponsors achieved by the Enstone team for this season 2013.

The company in question is the record company "Columbia Records" recognized worldwide for being the world's oldest label.

"Columbia Records" playlists provide free streaming on the web new Lotus team and personalized discs, vinyl and even musical guests and more surprises.

For now we can see the iconic logo of the record label located in the back of the Lotus E21 and some promotional videos with Daft Punk.

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